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FUSION research is an absolute necessity
Industry leaders agree: FUSION is essential To ascertain the value of the FUSION research study, created by the PRC and BRC with assistance from Nielsen, we asked media strategy leaders for their...
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Agile, cross-platform and collaborative: Media24 launches Adspace24
Media24 is evolving its sales division to meet the challenges facing today’s media landscape – and those of tomorrow. Adspace24 is the amalgamation of their two sales divisions, Ads24 and The...
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A new slogan for News24 in a new era of trust
By Adriaan Basson, Editor-in-Chief: News24 Almost 24 years after the launch of South Africa’s largest website, News24 is changing our slogan to: “Trusted News. First”. The change from “Breaking News....
View ArticleCity Press celebrates 4 decades of publishing excellence
Gayle Edmunds, Head of Content at Adspace24, in conversation with City Press Editor Mondli Makhanya and Managing Editor Mapula Nkosi. What are some of the most significant milestones in your...
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The Media Yearbook 2022
The Media Yearbook 2022 is out now. Click on the cover to read the magazine.
View ArticleFirst-party data is back in vogue – here’s why
By Josephine Buys, PRC CEO I wrote in 2016: “First-party data is information collected by digital publishers about their visitors’ behaviour which often includes Customer Relationship Management (CRM)...
View ArticleTrust in Me(dia) – why it matters
During Adspace24’s recent webinar, “We have great news,” Flux Trends partner Bronwyn Williams looked at the importance of trust in society, and how some amazing (and alarming) developments are...
View ArticleJerusha Raath, a passionate adherent of commercial content as the current and...
My journey into Native Advertising and Content Marketing Before my appointment as Head of Adspace Studio – the native advertising and content marketing outfit for Media24 news – my decade-long career...
View ArticleNews24 named SA’s most trusted news brand for the fourth consecutive year
News24 has for the fourth consecutive year been named as South Africa’s most trusted news source, according to the 2022 Digital News Report by the Reuters Institute for the Study of Journalism at the...
View ArticleHow strategy, planning and people enabled us to create a world-class media...
Tasmia Ismail A decade ago, print media faced an existential crisis. Across the spectrum – from the media itself, advertisers, futurists and employees to our shareholders – commentary was gloomy....
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